[{"_1":2,"_1285":-5,"_1286":-5},"loaderData",{"_3":4,"_738":739},"root",{"_5":6,"_41":42,"_45":46,"_50":51,"_117":118,"_736":737},"menuLinks",[7,19,24,29,37],{"_8":9,"_10":11,"_12":13,"_14":15,"_16":-5,"_17":18},"_key","07171416491c","_type","linkInternal","documentType","locationPortal","slug","/stores","style","title","Our Stores",{"_8":20,"_10":11,"_12":21,"_14":22,"_16":-5,"_17":23},"6b665663ec71","page","/pages/about","About",{"_8":25,"_10":11,"_12":26,"_14":27,"_16":-5,"_17":28},"c1d4d5559585","newsAndEventsPortal","/news-and-events","News & Events",{"_8":30,"_10":31,"_32":33,"_17":34,"_35":36},"4f581d11a8d1","linkExternal","newWindow",false,"Libraries","url","https://libraries.unitybooks.pro/",{"_8":38,"_10":11,"_12":39,"_14":39,"_16":-5,"_17":40},"96d6df6d8d70","contact","Contact","announcementBanner",{"_43":33,"_44":-5},"isVisible","text","seo",{"_47":48,"_17":49},"description","PLEASE NOTE ONLY BOOKS LISTED AS 'IN STOCK' WILL BE GUARANTEED TO ARRIVE BEFORE XMAS","Unity Books","footer",{"_52":53,"_44":67},"links",[54,59,63],{"_8":55,"_10":11,"_12":56,"_14":57,"_16":-5,"_17":58},"e627ac9518c4","simplePage","faqs","FAQs",{"_8":60,"_10":11,"_12":56,"_14":61,"_16":-5,"_17":62},"985c42e50f70","privacy-policy","Privacy Policy",{"_8":64,"_10":11,"_12":56,"_14":65,"_16":-5,"_17":66},"775547883565","terms-and-conditions","Terms & Conditions",[68,82,91,100],{"_8":69,"_10":70,"_71":72,"_79":80,"_16":81},"9e13cb51afa4","block","children",[73],{"_8":74,"_10":75,"_76":77,"_44":78},"0e63f51d907e0","span","marks",[],"Unity Books is New Zealand’s leading independent book shop with stores in the heart of Wellington and Auckland.","markDefs",[],"t3",{"_8":83,"_10":70,"_71":84,"_79":89,"_16":90},"a83f1a018f09",[85],{"_8":86,"_10":75,"_76":87,"_44":88},"6fd5ca58001e0",[],"Both shops hold literary events. We specialise in New Zealand and international literature, poetry, history, and nonfiction as well as stocking the best new releases by award winning authors of both fiction and non-fiction in all genres.",[],"h5",{"_8":92,"_10":70,"_71":93,"_79":98,"_16":99},"94042bd8da11",[94],{"_8":95,"_10":75,"_76":96,"_44":97},"e828253cdabb",[]," ",[],"normal",{"_8":101,"_10":70,"_71":102,"_79":108,"_16":99},"0a1b701ffa43",[103],{"_8":104,"_10":75,"_76":105,"_44":107},"34f4531affd6",[106],"c53783d79443","About Unity Books",[109],{"_8":106,"_10":110,"_12":21,"_111":112,"_14":22,"_16":-5,"_17":-5},"annotationLinkInternal","reference",{"_113":114,"_10":111,"_115":116},"_ref","a9e30548-122c-4cd2-bbd8-df22c66de1f8","_weak",true,"locations",[119,357,511],{"_120":121,"_122":123,"_124":125,"_126":127,"_10":133,"_134":135,"_136":137,"_47":140,"_156":157,"_184":185,"_186":187,"_188":189,"_207":208,"_213":214,"_215":216,"_340":341,"_45":342,"_14":348,"_17":347,"_351":352},"_createdAt","2022-10-04T02:32:46Z","_id","18cbd9d5-b81f-4d55-8a26-bca8fdd0f776","_rev","lumvvWzUZD2bPGo2rMF7Zf","_system",{"_128":129},"base",{"_130":123,"_131":132},"id","rev","BRry36AZI9nUfevEVzVSzU","location","_updatedAt","2026-06-22T03:12:13Z","address",[138,139],"19 High Street","Auckland 1010",[141,159,168,176],{"_8":142,"_10":70,"_71":143,"_79":153,"_16":158},"581a9c7d7430",[144,148],{"_8":145,"_10":75,"_76":146,"_44":147},"ce0cd6ca15620",[],"19 High Street\nAuckland 1010\nPh. 09 307 0731\n",{"_8":149,"_10":75,"_76":150,"_44":152},"5cca9d434ac2",[151],"d7cc46773208","shop@unitybooksauckland.co.nz ",[154],{"_8":151,"_10":155,"_156":157},"annotationLinkEmail","email","shop@unitybooksauckland.co.nz","h3",{"_8":160,"_10":70,"_71":161,"_79":166,"_16":167},"efa7c0164e58",[162],{"_8":163,"_10":75,"_76":164,"_44":165},"d64537a784800",[],"\nOpening hours:",[],"h4",{"_8":169,"_10":70,"_71":170,"_79":175,"_16":167},"1123466806c1",[171],{"_8":172,"_10":75,"_76":173,"_44":174},"6a4ef74e2d5d0",[],"Mon-Fri 9am –6pm\nSat 9am – 6pm\nSun 10am – 6pm",[],{"_8":177,"_10":70,"_71":178,"_79":183,"_16":167},"f310b14d8a85",[179],{"_8":180,"_10":75,"_76":181,"_44":182},"66a52ab94ccd0",[],"*Public Holidays may differ – please call",[],"featuredMedia","https://player.vimeo.com/progressive_redirect/playback/775952487/rendition/360p/file.mp4?loc=external&signature=512a8d4592f9559e1d121cff8a6331ea1877e5028ba35c34d1f9d16e556a3a97","featuredMediaDark","https://player.vimeo.com/progressive_redirect/playback/775952453/rendition/360p/file.mp4?loc=external&signature=defd7768b2764bac761a8533d3640accf94dbbc5ba0534929687c60786115b28","hours",[190,197,200,203],{"_8":191,"_10":192,"_193":194,"_195":196},"68fb31f228ee","hour","days","Mon - Thurs","time","9am - 6pm",{"_8":198,"_10":192,"_193":199,"_195":196},"57cd2eadfc34","Fri",{"_8":201,"_10":192,"_193":202,"_195":196},"98e2491dbdab","Sat",{"_8":204,"_10":192,"_193":205,"_195":206},"1d513242a768","Sun","10am - 6pm","icon",{"_10":209,"_210":211},"image","asset",{"_113":212,"_10":111},"image-91ff929843d537484c4fb79c56beabd3c85817e5-28x28-svg","mapsLink","https://goo.gl/maps/ZsY6BdzkD4SqYLw8A","modules",[217,235,265,289,305,328],{"_8":218,"_10":219,"_220":221,"_225":226,"_133":234},"ca32b6599858","module.upcomingEvents","config",{"_10":222,"_223":224},"moduleSettings","paddingTop","medium","heading",{"_10":227,"_225":228,"_207":229,"_232":233},"blockHeading","Upcoming Events",{"_10":209,"_210":230},{"_113":231,"_10":111},"image-e91ebbefeff0de3578f848d58452fa20d1a3713f-80x80-svg","subheading","Experience Unity Books by discovering our exciting lineup of events – there's something for everyone!",{"_113":123,"_10":111},{"_8":236,"_10":237,"_238":239,"_220":240,"_209":245,"_44":248},"0c5d96e1c7a6","module.imageText","alignment","top",{"_10":222,"_241":242,"_243":244,"_223":224},"bgColor","background","layout","left",{"_10":209,"_210":246},{"_113":247,"_10":111},"image-a127bd6657b559a45ffdee0a1edcc641c1381747-1440x1440-jpg",[249,257],{"_8":250,"_10":70,"_71":251,"_79":256,"_16":158},"5a8ed8b10457",[252],{"_8":253,"_10":75,"_76":254,"_44":255},"bbde161607160",[],"Unity’s sister shop could not have found a more perfect location in Auckland. On the 20th of February 1989 it fitted into High Street like a comma in Ulysses. The little street was full of surprising retail options with a pick and mix of shops selling everything in style and fashion to bowl lattēs and local wines. Auckland was lit and Unity offered the best guides to being in the world of books.",[],{"_8":258,"_10":70,"_71":259,"_79":264,"_16":158},"4beb0cc11efe",[260],{"_8":261,"_10":75,"_76":262,"_44":263},"e3ba5edabf350",[],"The shop's co-managers Nigel Cox and Jo McColl,were fresh from Wellington and ready for business. Nigel agitated for change in outdated importing laws and they went about stocking the shelves with the most covetable selection of hardbacks and paperbacks available. For a short time a ‘reading room’ with percolated coffee was created in the Bunker; an underground space below the shop accessed by steep and treacherous stairs. It wasn’t long before the shop established itself as a hub, a place to exchange ideas and debate the merits of different writers. Conversations carried over from the bar across the road, Nigel waved the flag of New Zealand literature and Jo McColl made sure cowboy novels got premium counter space.",[],{"_8":266,"_10":237,"_238":239,"_220":267,"_209":269,"_44":272},"7d14059cdcf1",{"_10":222,"_243":268,"_223":224},"right",{"_10":209,"_210":270},{"_113":271,"_10":111},"image-a6dc76321f343d8d9c2a7b5202e2f38b3a9b545c-1080x1064-jpg",[273,281],{"_8":274,"_10":70,"_71":275,"_79":280,"_16":158},"3a36c7922e1e",[276],{"_8":277,"_10":75,"_76":278,"_44":279},"e2687ebe79050",[],"When Nigel Cox left the shop in 1993 to pursue a writing career, Carolyn Alexander was hired. If it had been anyone else this story might have ended here. Only Caro had the skills and knowledge to run a bookshop in the pre internet era with the same dedication and passion and drive that her predecessor had.",[],{"_8":282,"_10":70,"_71":283,"_79":288,"_16":158},"2660f8a5108f",[284],{"_8":285,"_10":75,"_76":286,"_44":287},"e50479a5d9a70",[],"For years the minds of Jo and Caro were the harddrive to the shop’s inventory and the staff were trained to know just where a title might be found on its many shelves and tables. Books stacked on the floor waiting to be put away defied disorderliness. In 2018 the shop switched to an electronic method for cataloging stock. The following year the lease in the space next door became available and Unity expanded to create a dedicated children’s bookstore under the management of Children’s Buyer, Ange Travers. In 2020 Unity Books Auckland was crowned “Best Bookstore in the World’ at The London Book Fair, recognising this sanctuary of ideas nestled in the CBD.",[],{"_8":290,"_10":291,"_292":116,"_220":293,"_44":295},"f4df362eadf4","module.singleColText","centerText",{"_10":222,"_241":242,"_243":294,"_223":224},"center",[296],{"_8":297,"_10":70,"_71":298,"_79":303,"_16":304},"2e0b2965bc91",[299],{"_8":300,"_10":75,"_76":301,"_44":302},"e874b89324970",[],"Auckland was lit and Unity offered the best guides to being in the world of books.",[],"f0",{"_8":306,"_10":237,"_238":239,"_220":307,"_209":308,"_44":311},"69ebc545e15ac6dc3861ccd12e4d185b",{"_10":222,"_241":242,"_243":244,"_223":224},{"_10":209,"_210":309},{"_113":310,"_10":111},"image-8aac296c774a191aaf19d9b0f25b7c839890d7f9-1080x720-jpg",[312,320],{"_8":313,"_10":70,"_71":314,"_79":319,"_16":158},"ee7f30747393",[315],{"_8":316,"_10":75,"_76":317,"_44":318},"d8ad423b7f340",[],"Following Auckland’s snap lockdown in 2021 Unity was only able to partially reopen and books were sold at arm's length. At a time when using a courier meant a delivery delay of weeks, staff used their own means of transport, pedalling books to hotels and driving across the city.",[],{"_8":321,"_10":70,"_71":322,"_79":327,"_16":158},"ca9f0f69fdd9",[323],{"_8":324,"_10":75,"_76":325,"_44":326},"d642e936bbe10",[],"Jo McColl took ownership of the business in 2001. From shop girl to boss girl over the years she has hired dozens and fired none..Unity has overseen romances and lifelong friendships have flourished. In a city of constant change it is still a meeting place, a refuge, an oasis on a busy street where a chance encounter with a page can still change your life.",[],{"_8":329,"_10":330,"_220":331,"_225":334},"fe0ade035d20","module.instagram",{"_10":222,"_332":333,"_223":224},"paddingBottom","small",{"_10":227,"_225":335,"_207":336,"_232":339},"Socials",{"_10":209,"_210":337},{"_113":338,"_10":111},"image-851097f797a994d8fc3888b7c96455b2925bf518-80x80-svg","Stay up-to-date with Unity Books' latest news and happenings by exploring our feed.","phone","09 307 0731",{"_10":343,"_47":344,"_209":345,"_17":347},"seo.page","Unity’s sister shop could not have found a more perfect location in Auckland.",{"_10":209,"_210":346},{"_113":247,"_10":111},"Auckland",{"_10":14,"_349":350},"current","auckland","vaultHeading",{"_10":227,"_225":353,"_207":354,"_232":356},"Auckland Vaults",{"_10":209,"_210":355},{"_113":231,"_10":111},"Explore Unity Bookstores like never before with the Vault - your go-to archive for captivating articles, events, reviews, and more!",{"_120":358,"_122":359,"_124":360,"_126":361,"_10":133,"_134":364,"_136":365,"_47":367,"_156":379,"_184":414,"_186":415,"_188":416,"_207":422,"_213":425,"_215":426,"_340":341,"_45":499,"_14":504,"_17":503,"_351":506},"2022-10-04T02:19:47Z","3539a23a-80d9-4966-9235-63e4db7c6b44","AT5O438QAeI8hCiNKSFXlS",{"_128":362},{"_130":359,"_131":363},"TgLZSHQrRrb1z6e00bCsA2","2025-08-04T01:38:07Z",[366,139],"31 Vulcan Lane",[368,382,390,399,407],{"_8":369,"_10":70,"_71":370,"_79":380,"_16":158},"2b10e7ae78da",[371,375],{"_8":372,"_10":75,"_76":373,"_44":374},"bb009cc3ee2a0",[],"Vulcan Lane, Auckland 1010\nPh. 09 307 0731\n",{"_8":376,"_10":75,"_76":377,"_44":379},"aca1d4afecc5",[378],"d7c7ccfcdbfa","kids@unitybooksauckland.co.nz",[381],{"_8":378,"_10":155,"_156":379},{"_8":383,"_10":70,"_71":384,"_79":389,"_16":99},"2d9c9853bc62",[385],{"_8":386,"_10":75,"_76":387,"_44":388},"5da11141c72f0",[],"",[],{"_8":391,"_10":70,"_71":392,"_79":398,"_16":167},"dc5422b5b6bd",[393],{"_8":394,"_10":75,"_76":395,"_44":397},"a73c5e00dced",[396],"strong","Opening hours:",[],{"_8":400,"_10":70,"_71":401,"_79":406,"_16":167},"99e2ba6c4b4e",[402],{"_8":403,"_10":75,"_76":404,"_44":405},"3c03b110965e",[],"Mon-Fri 9am – 6pm\nSat-Sun 10am – 6pm",[],{"_8":408,"_10":70,"_71":409,"_79":413,"_16":167},"9160e3d47097",[410],{"_8":411,"_10":75,"_76":412,"_44":182},"d76757e385a4",[],[],"https://player.vimeo.com/progressive_redirect/playback/775952417/rendition/360p/file.mp4?loc=external&signature=b0d15301367082d985f7902c27c6eb7742855495e0d8dc2379ae40f657044482","https://player.vimeo.com/progressive_redirect/playback/814115913/rendition/720p/file.mp4?loc=external&signature=ee7089c83137b63ae3a16dba0592d6e7c5e3e63882b53aaee975e2bf663e7606",[417,420],{"_8":191,"_10":192,"_193":418,"_195":419},"Mon - Fri","9am - 5pm",{"_8":198,"_10":192,"_193":421,"_195":206},"Sat - Sun",{"_10":209,"_210":423},{"_113":424,"_10":111},"image-a13b03e5496dbdcd04a54c11c1bdb109fce205fc-28x28-svg","https://goo.gl/maps/gPZn7mErH5Mcczkd8",[427,434,466,478,493],{"_8":428,"_10":219,"_220":429,"_225":430,"_133":433},"4145a45317eb",{"_10":222,"_223":224},{"_10":227,"_225":228,"_207":431,"_232":233},{"_10":209,"_210":432},{"_113":231,"_10":111},{"_113":359,"_10":111},{"_8":435,"_10":237,"_238":239,"_220":436,"_209":437,"_44":440},"7321e169b888",{"_10":222,"_241":242,"_243":244,"_223":224},{"_10":209,"_210":438},{"_113":439,"_10":111},"image-d6f94d1769478a058cba109863963c9eda8b61d0-1520x1129-jpg",[441,450,458],{"_8":442,"_10":70,"_71":443,"_79":448,"_16":449},"17b67edd9c4f",[444],{"_8":445,"_10":75,"_76":446,"_44":447},"5316e6c543d90",[],"A little History of little Unity",[],"t2",{"_8":451,"_10":70,"_71":452,"_79":457,"_16":158},"ab2a5bc3c605",[453],{"_8":454,"_10":75,"_76":455,"_44":456},"7e535295a5ae0",[],"Nestled next door to Unity Books Auckland is the small but perfectly formed little Unity, a curated treasure trove of books for children and young adults (and the child in all adults).",[],{"_8":459,"_10":70,"_71":460,"_79":465,"_16":158},"37efcc45ae8b",[461],{"_8":462,"_10":75,"_76":463,"_44":464},"16667ab6ce030",[],"Born out of a persistent pressure to grow and overflow it’s allotted space in the ‘big shop’, when the lease on the adjacent shop in High St came up, Jo saw the opportunity and not only signed the lease, but in a true show of faith in the growing children’s market, she commissioned 2 young architectural designers to do some magic. Sophie Edwards (a previous part time employee for stock takes and holiday work) and Tom Dobinson were given the task of fitting a world of children's books into a tricky corner site of only 27 sqms, 2 full walls of window, and only one wall for shelving. \n\nWhat they came up with was described perfectly on opening day by a 9 year old customer:",[],{"_8":467,"_10":291,"_292":116,"_220":468,"_44":469},"dfc7987e747d",{"_10":222,"_241":242,"_243":294,"_223":224},[470],{"_8":471,"_10":70,"_71":472,"_79":477,"_16":304},"af7b69691c86",[473],{"_8":474,"_10":75,"_76":475,"_44":476},"b7e61a50b35b0",[],"“ It's like a Tardis! It looks so small from the outside but then you walk in and you’re in another land! ”",[],{"_8":479,"_10":237,"_238":239,"_220":480,"_209":481,"_44":484},"b4d2db50a62d56abf9ee1df32c2f7c4f",{"_10":222,"_241":242,"_243":268,"_223":224},{"_10":209,"_210":482},{"_113":483,"_10":111},"image-4bdcf44542750a326a44a78937f892a3af1e08de-3469x2083-jpg",[485],{"_8":486,"_10":70,"_71":487,"_79":492,"_16":158},"b451771234f1",[488],{"_8":489,"_10":75,"_76":490,"_44":491},"79079d467dc80",[],"Into the double sided window displays went all the beautiful hardbacks that Children’s Buyer Ange Travers had been hankering after and sourcing from overseas as well as locally but had never had room to do justice. With a guiding mantra of having books that won’t be found everywhere else, and a belief that our customers want to feel the magic of those books, it wasn’t hard to make little Unity the gem that it is now known to be.",[],{"_8":494,"_10":330,"_220":495,"_225":496},"a29c0a9c45d6",{"_10":222,"_332":333,"_223":224},{"_10":227,"_225":335,"_207":497,"_232":339},{"_10":209,"_210":498},{"_113":338,"_10":111},{"_10":343,"_47":500,"_209":501,"_17":503},"Nestled next door to Unity Books Auckland is the small but perfectly formed Little Unity, a curated treasure trove of books for children and young adults.",{"_10":209,"_210":502},{"_113":439,"_10":111},"little Unity",{"_10":14,"_349":505},"little-unity",{"_10":227,"_225":507,"_207":508,"_232":510},"little Unity Vault",{"_10":209,"_210":509},{"_113":231,"_10":111},"....",{"_120":512,"_122":513,"_124":514,"_126":515,"_10":133,"_134":518,"_136":519,"_47":522,"_156":537,"_184":568,"_186":569,"_188":570,"_207":578,"_213":581,"_215":582,"_340":724,"_45":725,"_14":730,"_17":729,"_351":732},"2022-10-04T02:32:42Z","ddef34a8-2e15-4376-9a4b-04fae7ecf90d","e0U66xax9ntwTuYxLzeW9C",{"_128":516},{"_130":513,"_131":517},"K6dceYFuh9ILiKGxL8Usyt","2026-05-18T01:04:30Z",[520,521,388],"57 Willis Street","Wellington 6011",[523,538,545,553,561],{"_8":524,"_10":70,"_71":525,"_79":535,"_16":158},"b1cc1de416ac",[526,530],{"_8":527,"_10":75,"_76":528,"_44":529},"88f2ae0db3800",[],"57 Willis Street\nWellington 6011\nPh. 04 499 4245\n",{"_8":531,"_10":75,"_76":532,"_44":534},"a0e3a89106f5",[533],"edd2d1191773","wellington@unitybooks.pro ",[536],{"_8":533,"_10":155,"_156":537},"wellington@unitybooks.pro",{"_8":539,"_10":70,"_71":540,"_79":544,"_16":99},"d66128446dd1",[541],{"_8":542,"_10":75,"_76":543,"_44":388},"73bcab7b74790",[],[],{"_8":546,"_10":70,"_71":547,"_79":552,"_16":167},"f6a828b70fef",[548],{"_8":549,"_10":75,"_76":550,"_44":551},"546bc27445e8",[396],"Opening hours",[],{"_8":554,"_10":70,"_71":555,"_79":560,"_16":167},"f1ff1846e68e",[556],{"_8":557,"_10":75,"_76":558,"_44":559},"7dfb1d8f4f0e",[],"Mon-Thurs 9am-6pm\nFri 9am-7pm\nSat 10am-5pm\nSun 10am-5pm",[],{"_8":562,"_10":70,"_71":563,"_79":567,"_16":167},"2ba56086c2f7",[564],{"_8":565,"_10":75,"_76":566,"_44":182},"436fecf81eb0",[],[],"https://player.vimeo.com/progressive_redirect/playback/775952564/rendition/360p/file.mp4?loc=external&signature=cbdad0e14f2ff55a3cea358b3176f77892738bf9ca1ebf73dbf53331f8ec8160","https://player.vimeo.com/progressive_redirect/playback/775952532/rendition/360p/file.mp4?loc=external&signature=a252975b3a130d04a27f243a87f0e5d6d981ee7750257cf5110012210ac874ed",[571,572,575,577],{"_8":191,"_10":192,"_193":194,"_195":196},{"_8":573,"_10":192,"_193":199,"_195":574},"dcc97cb739f8","9am - 7pm",{"_8":198,"_10":192,"_193":202,"_195":576},"10am - 5pm",{"_8":201,"_10":192,"_193":205,"_195":576},{"_10":209,"_210":579},{"_113":580,"_10":111},"image-40d5f99e37451db8cc027847a02dc0251ea9ceac-28x28-svg","https://goo.gl/maps/sQmMnp3uBuCbUHLaA",[583,590,621,644,656,711,717],{"_8":584,"_10":219,"_220":585,"_225":586,"_133":589},"ca960281fc15",{"_10":222,"_241":242,"_223":224},{"_10":227,"_225":228,"_207":587,"_232":233},{"_10":209,"_210":588},{"_113":231,"_10":111},{"_113":513,"_10":111},{"_8":591,"_10":237,"_238":239,"_220":592,"_209":593,"_44":596},"d569448d1e08",{"_10":222,"_241":242,"_243":244,"_223":224},{"_10":209,"_210":594},{"_113":595,"_10":111},"image-f307b534a5eb05d2ff1fd73a03cac5b514d584ed-1080x1080-jpg",[597,605,613],{"_8":598,"_10":70,"_71":599,"_79":604,"_16":158},"89c9a23a7ed4",[600],{"_8":601,"_10":75,"_76":602,"_44":603},"3bb816d17a260",[],"The Unity Books story – the start-up that aged happily – kicked off with book-loving, debate-hunger, and a strong will. Founder Alan Preston was a New Zealand rep sportsman, as well as a Philosophy, History and Accounts student who became the accounts manager at South’s Books.",[],{"_8":606,"_10":70,"_71":607,"_79":612,"_16":158},"247e0c51c789",[608],{"_8":609,"_10":75,"_76":610,"_44":611},"a0ef94cba177",[],"With the support of his father Cyril he decided to open his own shop. He placed a small ad (in keeping with the smallness of the shop within the Oxford Uni Press showrooms) in the Dominion and Evening Post announcing a new bookshop opening on Willis St.\n\nOn 6 September 1967 while giving the books another tutu on the first day, the staff - Alan and his Dad and their friend Bob Dempsey - suddenly realised they were low on classics. Grabbing a trolley, Bob raced across the Wellington CBD to a warehouse supplier and came back laden and triumphant.",[],{"_8":614,"_10":70,"_71":615,"_79":620,"_16":158},"d4c919679d58",[616],{"_8":617,"_10":75,"_76":618,"_44":619},"cc8e1167c70e0",[],"Then Unity Books grew. In the ‘70s, having made enough people happy and having moved enough books (of both the sober and radical persuasion) past the till, Unity Books moved to a bigger site on Willis St, next to Colin Morris Music.\n\nThe vibe was perfect. At the helm was Prue de Villiers, Jo Harris (now McColl) and author Nigel Cox. Alan was an accounts manager again, but with a busier floor to talk on. When that 12 year lease came up, a fatter and more radical Unity moved even further along Willis St to our 3rd site, Perrett’s corner, to the mega-glazed pink banana-shaped shop.",[],{"_8":622,"_10":237,"_238":239,"_220":623,"_209":624,"_44":627},"8f38b04058d213212c2683dcf2657a02",{"_10":222,"_241":242,"_243":268,"_223":224},{"_10":209,"_210":625},{"_113":626,"_10":111},"image-d2b5f297c0fc571868666f3b9db59f5090c8e449-1080x810-jpg",[628,636],{"_8":629,"_10":70,"_71":630,"_79":635,"_16":158},"897d5c5e505c",[631],{"_8":632,"_10":75,"_76":633,"_44":634},"d04fb6e7c2b80",[],"Meanwhile Jo and Nigel opened Unity Books Auckland. Lead vocals in Wellington were Louise Wrightson (now a poet), Marion Castree (NZ buyer still!) and Tilly Lloyd (a recovering Penguin rep). Backing vocals were (this is incomplete of course) a wide variety of authors, reviewers, academics, postmen and late hippies. There we began regular events with local and international authors and publishers and somehow kept morale during the long years of the long tail of the ’86 NZ stock-market crash.",[],{"_8":637,"_10":70,"_71":638,"_79":643,"_16":158},"701b17df038a",[639],{"_8":640,"_10":75,"_76":641,"_44":642},"f7a941ccae5e0",[],"In 1998, with several Writers and Readers festivals behind us, and notwithstanding that the staff and stock had morphed into even more radicalness, Alan agreed with then buyer Heather McKenzie to get closer to the ‘fire’ of Lambton Quay, so Unity Books moved back down Willis Street to our current site. 500 square metres seemed wildly ambitious but of course Wellington people flocked in and we did daily Olympic Gold in stock buying, reshelving, and the new frantic levels of nearly-always happy dialogue of bookselling.\n\nSo it was and so it is now, regardless of the WFC or the ebook or online imperialism (amazon in lower case please) or the shop flood. The street is withstanding. The city changes and recasts and rumbles the way beautiful cities do. And Unity’s stock and staff and public interface stayed gutsy and pleasing.",[],{"_8":645,"_10":291,"_292":116,"_220":646,"_44":647},"32c0025b06bc",{"_10":222,"_243":294,"_223":224},[648],{"_8":649,"_10":70,"_71":650,"_79":655,"_16":304},"f408e52442c6",[651],{"_8":652,"_10":75,"_76":653,"_44":654},"5c8f1759aad10",[],"\"Warm and knowledgeable bookselling service is the biggest thing; \nlaughter and community are crucial; a welcome atmosphere is everything.\"",[],{"_8":657,"_10":237,"_238":239,"_220":658,"_209":659,"_44":662},"ae9d9cf48345131e43d239cd8d6f65b7",{"_10":222,"_241":242,"_243":244,"_223":224},{"_10":209,"_210":660},{"_113":661,"_10":111},"image-05267dbf931a4c5ed003b88b1c81f02bd890dbf4-1080x1080-jpg",[663,671,679,687,695,703],{"_8":664,"_10":70,"_71":665,"_79":670,"_16":158},"9f66bbf5356c",[666],{"_8":667,"_10":75,"_76":668,"_44":669},"3fb2421b7cd60",[],"As all booksellers attest, it’s only the daily traffic of enquiring people (well OK, also some of their dogs) which produces the thrum. The events calendar is running amok, the awards arrived, the flowers are artful, the speeches are short, and the wine from the publishers is plentiful (though rarely gold medal).",[],{"_8":672,"_10":70,"_71":673,"_79":678,"_16":158},"1ff94c0770c5",[674],{"_8":675,"_10":75,"_76":676,"_44":677},"7c0fc4cd07630",[],"And the Unity armchairs are still the only armchairs in the CBD where any person can just sit and think in public without feeling any pressure that they must be industrious or buy a book. Even now with constant streaming and numbers, plenty of others are covering that for them. And deep down we all know that sooner or later the welcome sloucher will feel the call of a (for instance) tempting iwi history or Ottolenghi or Metallica bio.",[],{"_8":680,"_10":70,"_71":681,"_79":686,"_16":158},"f4289e802afb",[682],{"_8":683,"_10":75,"_76":684,"_44":685},"ff32055aa54e0",[],"Alan died in 2004 and Jo and Lawrie McColl and Tilly Lloyd took Unity on, merging Alan’s idiosyncratic mentorship with our own and the staff’s heart and bookaholism, and between us all we’ve kept Alan’s precepts alive and well: responsiveness is the thing; talking about books is a bigger thing; having galvanising stock is even bigger; warm and knowledgeable bookselling service is the biggest thing; laughter and community are crucial; a welcome atmosphere is everything.",[],{"_8":688,"_10":70,"_71":689,"_79":694,"_16":158},"75a5451c12d2",[690],{"_8":691,"_10":75,"_76":692,"_44":693},"538b6b3c14910",[],"Enjoy our space, it’s yours.",[],{"_8":696,"_10":70,"_71":697,"_79":702,"_16":158},"911005d0be43",[698],{"_8":699,"_10":75,"_76":700,"_44":701},"b4507354beb20",[],"All the best as always",[],{"_8":704,"_10":70,"_71":705,"_79":710,"_16":158},"65d3a262586d",[706],{"_8":707,"_10":75,"_76":708,"_44":709},"6c3f9a17cc010",[],"Tilly Lloyd",[],{"_8":712,"_10":330,"_220":713,"_225":714},"cec42dbd4aa2",{"_10":222,"_241":242,"_332":333,"_223":224},{"_10":227,"_225":335,"_207":715,"_232":339},{"_10":209,"_210":716},{"_113":338,"_10":111},{"_8":718,"_10":719,"_225":720,"_133":723},"106520822878","module.vaultMarquee",{"_10":227,"_225":721,"_232":722},"Unity Books Wellington Articles","Uncover a vast collection of articles at Unity Books Wellington, offering a diverse array of topics that unveil fascinating insights and boundless possibilities. Come on in and explore!",{"_113":513,"_10":111},"04 499 4245",{"_10":343,"_47":726,"_209":727,"_17":729},"The Unity Books story – the start-up that aged happily – kicked off with book-loving, debate-hunger, and a strong will.",{"_10":209,"_210":728},{"_113":661,"_10":111},"Wellington",{"_10":14,"_349":731},"wellington",{"_10":227,"_225":733,"_207":734,"_232":356},"Wellington Vault",{"_10":209,"_210":735},{"_113":231,"_10":111},"cartTotalQuantity",0,"routes/products.$handle",{"_740":741,"_857":-5,"_858":859,"_941":942,"_1280":1281,"_1282":841,"_1283":1284},"storefrontProduct",{"_742":743,"_130":744,"_745":746,"_748":749,"_17":755,"_756":49,"_757":388,"_758":388,"_47":388,"_759":-5,"_760":761,"_792":793,"_795":796},"handle","think-brand","gid://shopify/Product/8957282222277","tags",[747],"GRADES","options",[750],{"_751":752,"_753":754},"name","Title","values",[755],"Think Brand","vendor","productType","descriptionHtml","featuredImage","variants",{"_762":763},"nodes",[764],{"_765":116,"_766":-5,"_130":767,"_209":-5,"_768":769,"_774":775,"_17":755,"_778":779,"_780":781},"availableForSale","compareAtPrice","gid://shopify/ProductVariant/46665528115397","price",{"_770":771,"_772":773},"currencyCode","NZD","amount","175.0","selectedOptions",[776],{"_751":752,"_777":755},"value","barcode","9798295409394","storeAvailability",{"_782":783},"edges",[784,789],{"_785":786},"node",{"_787":116,"_133":788},"available",{"_751":347},{"_785":790},{"_787":116,"_133":791},{"_751":729},"media",{"_762":794},[],"metafields",[797,801,804,807,810,-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,-5,813,-5,816,-5,819,822,-5,825,-5,827,-5,830,834,-5,835,837,-5,839,842,-5,844,847,-5,849,-5,-5,852,855,-5],{"_798":799,"_800":17,"_777":755},"namespace","bookinfo_ebility","key",{"_798":799,"_800":802,"_777":803},"author","MUTUKU JOE",{"_798":799,"_800":805,"_777":806},"binding","PB",{"_798":799,"_800":808,"_777":809},"imprint","******",{"_798":799,"_800":811,"_777":812},"supplier_auckland","INGR",{"_798":814,"_800":350,"_777":815},"status","ACT",{"_798":814,"_800":817,"_777":818},"onorder_auckland","true",{"_798":814,"_800":820,"_777":821},"on_preorder","false",{"_798":814,"_800":823,"_777":824},"last_received_auckland","/ /",{"_798":814,"_800":826,"_777":773},"price_auckland",{"_798":814,"_800":828,"_777":829},"stock_auckland","0",{"_798":831,"_800":832,"_777":833},"categories","merged","Graphic Design",{"_798":831,"_800":350,"_777":833},{"_798":831,"_800":836,"_777":747},"codes_merged",{"_798":831,"_800":838,"_777":747},"codes_auckland",{"_798":831,"_800":840,"_777":841},"sub_merged","DESIGN & CRAFT",{"_798":831,"_800":843,"_777":841},"sub_auckland",{"_798":831,"_800":845,"_777":846},"main_merged","THE ARTS",{"_798":831,"_800":848,"_777":846},"main_auckland",{"_798":831,"_800":850,"_777":851},"web_departments_merged","NON FICTION",{"_798":831,"_800":853,"_777":854},"departments_merged","ART",{"_798":831,"_800":856,"_777":854},"department_auckland","staffPick","settings",{"_860":861},"productFaq",[862],{"_8":863,"_10":864,"_865":866,"_876":877},"18de7f0938a4","module.dropdowns","copy",[867],{"_8":868,"_10":70,"_71":869,"_79":874,"_16":875},"34b5b6104e86",[870],{"_8":871,"_10":75,"_76":872,"_44":873},"fbdf4c153ea30",[396],"Conditions of purchase, deliveries & returns",[],"h1","items",[878,899,921],{"_8":879,"_10":880,"_865":881,"_225":898},"e11b9ac0a3c9","headingText",[882,890],{"_8":883,"_10":70,"_71":884,"_79":889,"_16":167},"90175698f930",[885],{"_8":886,"_10":75,"_76":887,"_44":888},"2f02508da8840",[],"If there is a fault with the publishing of the book you purchased then we can replace the book for you at no extra cost. We may need to send away for a replacement copy from the publishers, so there could be a wee wait.",[],{"_8":891,"_10":70,"_71":892,"_79":897,"_16":167},"0e887394e709",[893],{"_8":894,"_10":75,"_76":895,"_44":896},"d3a03d3cd16e0",[],"For any other return question, please email online@unitybooks.pro\n",[],"What is your refund policy?",{"_8":900,"_10":880,"_865":901,"_225":920},"cfe391969264",[902],{"_8":903,"_10":70,"_71":904,"_79":918,"_16":167},"203f1575c2b4",[905,909,914],{"_8":906,"_10":75,"_76":907,"_44":908},"2a857a8a1677",[],"Please contact us directly by emailing ",{"_8":910,"_10":75,"_76":911,"_44":913},"f8c6077b8006",[912],"d8624759306b","online@unitybooks.pro",{"_8":915,"_10":75,"_76":916,"_44":917},"e982d795c281",[],". Or you can call your closest Unity Books store: \nWellington 04 499 4245\nAuckland 09 307 0731",[919],{"_8":912,"_10":155,"_156":913},"I have faulty products, who should I contact?",{"_8":922,"_10":880,"_865":923,"_225":940},"70ac585fe889",[924,932],{"_8":925,"_10":70,"_71":926,"_79":931,"_16":167},"aee5732c0b84",[927],{"_8":928,"_10":75,"_76":929,"_44":930},"999161abc3530",[],"We offer a range of shipping options covering delivery within New Zealand and internationally. Plus pick-up in store. Shipping is calculated at checkout. \n\nFor estimated delivery times please contact the store. Store details can be found on the contact page.",[],{"_8":933,"_10":70,"_71":934,"_79":939,"_16":167},"9f372851ad8a",[935],{"_8":936,"_10":75,"_76":937,"_44":938},"e6578f2654410",[],"Thanks!",[],"What are my different shipping options?","relatedProducts",[943,1043,1136,1209],{"_130":944,"_17":945,"_742":946,"_759":947,"_795":949,"_760":1022},"gid://shopify/Product/8888981389509","Graphic Design for Everyone: Create Your Own Blog, Logo, Website & Much More","graphic-design-for-everyone-create-your-own-blog-logo-website-much-more",{"_35":948},"https://cdn.shopify.com/s/files/1/0625/6679/3413/files/978-0-241-34381-4.jpg?v=1781669452",[950,951,953,955,-5,957,960,963,965,968,969,972,975,978,980,-5,-5,983,986,989,-5,-5,992,-5,993,995,-5,996,-5,999,-5,1002,1005,-5,1006,1007,-5,1008,1010,-5,1011,1013,-5,1014,1016,-5,1017,1019,-5,1020],{"_798":799,"_800":17,"_777":945},{"_798":799,"_800":802,"_777":952},"DK",{"_798":799,"_800":805,"_777":954},"HB",{"_798":799,"_800":808,"_777":956},"DORLIN",{"_798":799,"_800":958,"_777":959},"supplier_wellington","GARD",{"_798":961,"_800":962,"_777":818},"bookinfo_thorpe","supplemented",{"_798":961,"_800":17,"_777":964},"Graphic Design for Everyone",{"_798":961,"_800":966,"_777":967},"subtitle","Create Your Own Blog, Logo, Website and Much More",{"_798":961,"_800":802,"_777":952},{"_798":961,"_800":970,"_777":971},"annotation","
Use design to transform your ideas into powerful visuals that connect with the right audience, define your brand, or take your project to the next level.

Students, entrepreneurs, community groups, social media influencers, bloggers or campaigners- this practical guide is for you, and everyone else who wants to learn how to communicate visually, combining the building blocks of type, photography, illustration, and colour to create designs that inform, influence, and enthral.

All the key principles of graphic design are explained via a series of specially created, beautifully streamlined graphics that show, rather than tell, you what you need to know. In addition, detailed how-to demonstrations, hands-on workshops, and inspirational galleries of the best design will help you to achieve your aims, from creating a brand identity or setting the right mood by choosing the best typeface, to organizing the elements of a layout to boost your message and meaning.

Ten step-by-step projects help you create your own bespoke designs - for websites, digital newsletters, e-commerce, invitations, posters, sales materials, and more. There's also plenty of practical advice, including tips on publishing online, dealing with printers, commissioning professionals, and finding free design tools.

If you're ready to use the power of design to take your personal project or burgeoning business to the next level, Graphic Design for Everyone is a one-stop resource to becoming an effective, inspirational visual communicator.",{"_798":961,"_800":973,"_777":974},"audience","Trade",{"_798":961,"_800":976,"_777":977},"publisher","Dorling Kindersley Publishing, Incorporated",{"_798":961,"_800":805,"_777":979},"Trade Cloth",{"_798":961,"_800":981,"_777":982},"onix_binding","Hardback",{"_798":961,"_800":984,"_777":985},"bic_subject","GRAPHIC DESIGN",{"_798":961,"_800":987,"_777":988},"publish_date","2019-07-16",{"_798":961,"_800":990,"_777":991},"page_count","224",{"_798":814,"_800":731,"_777":815},{"_798":814,"_800":994,"_777":821},"onorder_wellington",{"_798":814,"_800":820,"_777":821},{"_798":814,"_800":997,"_777":998},"last_received_wellington","17/06/2026",{"_798":814,"_800":1000,"_777":1001},"price_wellington","57.0",{"_798":814,"_800":1003,"_777":1004},"stock_wellington","1",{"_798":831,"_800":832,"_777":833},{"_798":831,"_800":731,"_777":833},{"_798":831,"_800":836,"_777":747},{"_798":831,"_800":1009,"_777":747},"codes_wellington",{"_798":831,"_800":840,"_777":841},{"_798":831,"_800":1012,"_777":841},"sub_wellington",{"_798":831,"_800":845,"_777":846},{"_798":831,"_800":1015,"_777":846},"main_wellington",{"_798":831,"_800":850,"_777":851},{"_798":831,"_800":1018,"_777":851},"web_departments_wellington",{"_798":831,"_800":853,"_777":854},{"_798":831,"_800":1021,"_777":854},"department_wellington",{"_762":1023},[1024],{"_765":116,"_766":-5,"_130":1025,"_209":1026,"_768":1034,"_774":1035,"_17":945,"_778":1037,"_780":1038},"gid://shopify/ProductVariant/46371356278981",{"_1027":1028,"_1029":1030,"_130":1031,"_35":948,"_1032":1033},"altText","Graphic Design for Everyone Cover Image","height",2048,"gid://shopify/ProductImage/42876058960069","width",1731,{"_770":771,"_772":1001},[1036],{"_751":752,"_777":945},"9780241343814",{"_782":1039},[1040],{"_785":1041},{"_787":116,"_133":1042},{"_751":729},{"_130":1044,"_17":1045,"_742":1046,"_759":1047,"_795":1049,"_760":1115},"gid://shopify/Product/8872335802565","Typography of Protest","typography-of-protest-revolution-and-rebellion-in-protest-art",{"_35":1048},"https://cdn.shopify.com/s/files/1/0625/6679/3413/files/978-1-84994-910-1.jpg?v=1780539762",[1050,1051,1053,1054,1056,1058,1059,1060,1062,1064,1066,1068,1069,1071,1072,1073,-5,1076,1078,1080,1081,1083,1085,1086,1087,1088,1089,1090,1091,1093,1094,1095,1096,1097,1099,1100,1101,1103,1104,1105,1106,1107,1108,1109,1110,-5,1111,1112,1113,1114],{"_798":799,"_800":17,"_777":1045},{"_798":799,"_800":802,"_777":1052},"INGLIS THEO",{"_798":799,"_800":805,"_777":954},{"_798":799,"_800":808,"_777":1055},"BATSFO",{"_798":799,"_800":811,"_777":1057},"HEDS",{"_798":799,"_800":958,"_777":1057},{"_798":961,"_800":962,"_777":818},{"_798":961,"_800":17,"_777":1061},"The Typography of Protest",{"_798":961,"_800":966,"_777":1063},"Revolution and Rebellion in Protest Art",{"_798":961,"_800":802,"_777":1065},"Theo Inglis",{"_798":961,"_800":970,"_777":1067},"

A timely, compelling and affecting history of graphic design being used as a form of rebellion and resistance.

Design has long been a means of self-expression, but it is also a fundamental vehicle for change in an increasingly visual world. The Typography of Protest is an incomplete illustrated history of how famous designers and determined individuals have used art to dismantle hatred and ignite change.

The 40 designers featured in this book differ in age, race, gender and belief but all are resolute in confronting political and social injustice and inequality through their design and typography. From the bold feminist collages of Barbara Kruger to Emory Douglas's defining posters for the Black Panther Party during the Civil Rights era and Keith Haring breaking the silence surrounding AIDS, to Guerrilla Girls exposing racial and sexual inequality in the art world, typography has long been a powerful tool for upsetting the status quo.

This thought-provoking book shines a light on the often revolutionary work of artists involved in a diverse range of social and political movements. It also shines light on the works of anonymous artists who ignited and shaped protests.

",{"_798":961,"_800":973,"_777":974},{"_798":961,"_800":976,"_777":1070},"Pavilion Books",{"_798":961,"_800":805,"_777":979},{"_798":961,"_800":981,"_777":982},{"_798":961,"_800":1074,"_777":1075},"language","English",{"_798":961,"_800":984,"_777":1077},"THE ARTS; INDUSTRIAL / COMMERCIAL ART & DESIGN; THE ARTS: GENERAL ISSUES",{"_798":961,"_800":987,"_777":1079},"2026-10-06",{"_798":961,"_800":990,"_777":991},{"_798":961,"_800":808,"_777":1082},"Batsford",{"_798":814,"_800":350,"_777":1084},"SEP",{"_798":814,"_800":731,"_777":1084},{"_798":814,"_800":817,"_777":818},{"_798":814,"_800":994,"_777":818},{"_798":814,"_800":820,"_777":818},{"_798":814,"_800":823,"_777":824},{"_798":814,"_800":997,"_777":824},{"_798":814,"_800":826,"_777":1092},"55.0",{"_798":814,"_800":1000,"_777":1092},{"_798":814,"_800":828,"_777":829},{"_798":814,"_800":1003,"_777":829},{"_798":831,"_800":832,"_777":833},{"_798":831,"_800":350,"_777":1098},"Design",{"_798":831,"_800":731,"_777":833},{"_798":831,"_800":836,"_777":747},{"_798":831,"_800":838,"_777":1102},"DESIGN",{"_798":831,"_800":1009,"_777":747},{"_798":831,"_800":840,"_777":841},{"_798":831,"_800":843,"_777":841},{"_798":831,"_800":1012,"_777":841},{"_798":831,"_800":845,"_777":846},{"_798":831,"_800":848,"_777":846},{"_798":831,"_800":1015,"_777":846},{"_798":831,"_800":850,"_777":851},{"_798":831,"_800":1018,"_777":851},{"_798":831,"_800":853,"_777":854},{"_798":831,"_800":856,"_777":854},{"_798":831,"_800":1021,"_777":854},{"_762":1116},[1117],{"_765":116,"_766":-5,"_130":1118,"_209":1119,"_768":1123,"_774":1124,"_17":1126,"_778":1127,"_780":1128},"gid://shopify/ProductVariant/46307491676357",{"_1027":1120,"_1029":1030,"_130":1121,"_35":1048,"_1032":1122},"The Typography of Protest Cover Image","gid://shopify/ProductImage/42664196735173",1602,{"_770":771,"_772":1092},[1125],{"_751":752,"_777":1126},"Typography of Protest : Revolution and Rebellion in Protest Art","9781849949101",{"_782":1129},[1130,1133],{"_785":1131},{"_787":116,"_133":1132},{"_751":347},{"_785":1134},{"_787":116,"_133":1135},{"_751":729},{"_130":1137,"_17":1138,"_742":1139,"_759":1140,"_795":1142,"_760":1192},"gid://shopify/Product/8798596137157","Logo (Revised Ed.)","logo-revised-ed",{"_35":1141},"https://cdn.shopify.com/s/files/1/0625/6679/3413/files/978-1-78627-581-3.jpg?v=1775790633",[1143,1144,1146,1147,-5,1149,1151,1152,-5,1154,1156,1158,1160,1162,1163,1164,-5,1165,1166,1168,1170,-5,1172,-5,1173,1174,-5,1175,-5,1177,-5,1179,1180,-5,1181,1182,-5,1183,1184,-5,1185,1186,-5,1187,1188,-5,1189,1190,-5,1191],{"_798":799,"_800":17,"_777":1138},{"_798":799,"_800":802,"_777":1145},"EVAMY MICHAEL",{"_798":799,"_800":805,"_777":954},{"_798":799,"_800":808,"_777":1148},"LAUREN",{"_798":799,"_800":958,"_777":1150},"ADS",{"_798":961,"_800":962,"_777":818},{"_798":961,"_800":17,"_777":1153},"Logo, Revised Edition",{"_798":961,"_800":802,"_777":1155},"Michael Evamy",{"_798":961,"_800":970,"_777":1157},"\"A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest.\" - Michael Evamy

This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.

The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.

This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.

The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition.

\"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.\" - Michael Bierut, Pentagram",{"_798":961,"_800":973,"_777":1159},"Scholarly & Professional",{"_798":961,"_800":976,"_777":1161},"Orion Publishing Group, Limited",{"_798":961,"_800":805,"_777":979},{"_798":961,"_800":981,"_777":982},{"_798":961,"_800":1074,"_777":1075},{"_798":961,"_800":984,"_777":985},{"_798":961,"_800":987,"_777":1167},"2021-02-16",{"_798":961,"_800":990,"_777":1169},"432",{"_798":961,"_800":808,"_777":1171},"Laurence King Publishing",{"_798":814,"_800":731,"_777":815},{"_798":814,"_800":994,"_777":821},{"_798":814,"_800":820,"_777":821},{"_798":814,"_800":997,"_777":1176},"21/05/2026",{"_798":814,"_800":1000,"_777":1178},"80.0",{"_798":814,"_800":1003,"_777":1004},{"_798":831,"_800":832,"_777":833},{"_798":831,"_800":731,"_777":833},{"_798":831,"_800":836,"_777":747},{"_798":831,"_800":1009,"_777":747},{"_798":831,"_800":840,"_777":841},{"_798":831,"_800":1012,"_777":841},{"_798":831,"_800":845,"_777":846},{"_798":831,"_800":1015,"_777":846},{"_798":831,"_800":850,"_777":851},{"_798":831,"_800":1018,"_777":851},{"_798":831,"_800":853,"_777":854},{"_798":831,"_800":1021,"_777":854},{"_762":1193},[1194],{"_765":116,"_766":-5,"_130":1195,"_209":1196,"_768":1200,"_774":1201,"_17":1138,"_778":1203,"_780":1204},"gid://shopify/ProductVariant/46067471089861",{"_1027":1197,"_1029":1030,"_130":1198,"_35":1141,"_1032":1199},"Logo, Revised Edition Cover Image","gid://shopify/ProductImage/41885583245509",1577,{"_770":771,"_772":1178},[1202],{"_751":752,"_777":1138},"9781786275813",{"_782":1205},[1206],{"_785":1207},{"_787":116,"_133":1208},{"_751":729},{"_130":1210,"_17":1211,"_742":1212,"_759":1213,"_795":1215,"_760":1259},"gid://shopify/Product/8046310293701","Logo Beginnings","logo-beginnings",{"_35":1214},"https://cdn.shopify.com/s/files/1/0625/6679/3413/files/Logo_20Beginnings.jpg?v=1722820495",[1216,1217,1219,1220,-5,1222,1224,1225,-5,1226,1228,-5,1230,1232,1233,1234,-5,1235,1236,1238,-5,-5,1239,-5,1240,1241,-5,1242,-5,1244,-5,1246,1247,-5,1248,1249,-5,1250,1251,-5,1252,1253,-5,1254,1255,-5,1256,1257,-5,1258],{"_798":799,"_800":17,"_777":1211},{"_798":799,"_800":802,"_777":1218},"MULLER JENS",{"_798":799,"_800":805,"_777":954},{"_798":799,"_800":808,"_777":1221},"TASCHE",{"_798":799,"_800":958,"_777":1223},"BREP",{"_798":961,"_800":962,"_777":818},{"_798":961,"_800":17,"_777":1211},{"_798":961,"_800":802,"_777":1227},"Jens Müller",{"_798":961,"_800":970,"_777":1229},"

Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.

Author Jens Müller, described as the \"logo detective\" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today.

Along with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke's (1878-1965) illustrated essay \"Wahrzeichen-Warenzeichen\" (Symbols-trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the-at times varied, at times consistent-developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.

",{"_798":961,"_800":976,"_777":1231},"TASCHEN",{"_798":961,"_800":805,"_777":979},{"_798":961,"_800":981,"_777":982},{"_798":961,"_800":1074,"_777":1075},{"_798":961,"_800":984,"_777":985},{"_798":961,"_800":987,"_777":1237},"2022-08-01",{"_798":961,"_800":990,"_777":1169},{"_798":814,"_800":731,"_777":815},{"_798":814,"_800":994,"_777":821},{"_798":814,"_800":820,"_777":821},{"_798":814,"_800":997,"_777":1243},"07/08/2024",{"_798":814,"_800":1000,"_777":1245},"180.0",{"_798":814,"_800":1003,"_777":1004},{"_798":831,"_800":832,"_777":833},{"_798":831,"_800":731,"_777":833},{"_798":831,"_800":836,"_777":747},{"_798":831,"_800":1009,"_777":747},{"_798":831,"_800":840,"_777":841},{"_798":831,"_800":1012,"_777":841},{"_798":831,"_800":845,"_777":846},{"_798":831,"_800":1015,"_777":846},{"_798":831,"_800":850,"_777":851},{"_798":831,"_800":1018,"_777":851},{"_798":831,"_800":853,"_777":854},{"_798":831,"_800":1021,"_777":854},{"_762":1260},[1261],{"_765":116,"_766":-5,"_130":1262,"_209":1263,"_768":1267,"_774":1268,"_17":1270,"_778":1271,"_780":1272},"gid://shopify/ProductVariant/43919749415109",{"_1027":1264,"_1029":1030,"_130":1265,"_35":1214,"_1032":1266},"Logo Beginnings Cover Image","gid://shopify/ProductImage/35532796526789",1423,{"_770":771,"_772":1245},[1269],{"_751":752,"_777":1270},"Default Title","9783836582285",{"_782":1273},[1274,1277],{"_785":1275},{"_787":33,"_133":1276},{"_751":347},{"_785":1278},{"_787":116,"_133":1279},{"_751":729},"relatedProductsCollectionUrl","/collections/shop-all?shopify_products%5BrefinementList%5D%5Bmeta.categories.sub_merged%5D%5B0%5D=DESIGN+%26+CRAFT","relatedProductsFirstSubCategory","city","columbus","actionData","errors"]

Think Brand

by Joe Mutuku